Mission

Dole Europe is committed to supplying the consumer and our customers with the finest high-quality products and to leading the industry in nutrition education.

Our vision is to become the most customer-oriented fruit and vegetable company, by delivering innovative products and providing efficient services to customers, in all major European countries.

We capture our mission and the essence of Dole in one simple slogan, right across Europe, in all our fresh communications

... "Dole makes you feel good"

Strategy

Our strategy for achieving these objectives is customer-driven and based on providing our trade partners with:

• A wide range of high quality fresh products
• Excellent service to our retail and wholesale customers
• Controlled quality chain from production to retail
• Forward integrated organization with ripening and distribution facilities in major markets
• Support for sales of DOLE products to consumers with creative in-store marketing programs
• Value-added and sustainable profitable business

Our marketing activities to consumers focus on:

• Strengthening the awareness and reputation of the DOLE brand
• Creating an emotional link between users and our brand
• Building knowledge of the value benefits of fresh fruit and vegetables
• Establishing Dole as the leader in nutrition education